Helping startups stand out and win
Marketing can make or break a startup. Great marketing is persuasive not preachy. Inspiring not instructive. It doesn't just communicate, it connects.
A great product needs great marketing. Let’s talk.
How I help founders
Interim/Fractional CMO
I help early to growth stage startups establish a strong marketing foundation for growth and help them hire their first marketer.
Positioning & Messaging
Need to stand out in a crowded category? Create a new category or reinvent a tired, old category? I’ve done it all.
Naming & Brand Strategy
Positioning goes for the head, branding for the heart. I excel in telling a differentiated story and building a customer-centric brand.
GTM Strategy & Plan
Great products fail without a strong GTM strategy. I help startups build an actionable GTM strategy and marketing plan to achieve their goals.
Rapid Launch
In just six weeks, I can help you bring your product to market and have a successful launch.
Advisory Services
I advice and support first-time founders who need to learn the GTM function as well as first-time marketing leaders.
Rigorous, proven methodology applied at over 25+ startups.
I specialize in working with first-time founders and early to growth-stage startups (late seed-series B). I'm hands-on and deeply invested in founder success.
Founder Words
The positioning work we did with Hema was foundational. It helped us get clarity, share a coherent message, and ultimately raise our Series A.
Hema proved to be a great advisor and I deeply valued her insights and marketing expertise. She has the highest level of integrity, humility, and courage. I strongly recommend her.
Nailing down positioning requires specific set of skills. Hema understood what made us unique. There was a Livestorm before working with Hema and an after. I’m glad we were introduced!
We had a great experience working with Hema. She brought clarity and cohesion across the marketing, product, and engineering teams, helping us create the foundation that will help us win.
Thanks to Hema's collaborative process, it is now crystal clear for our team, prospect, and customers who we are and what makes us different.
Hema's ability to quickly understand our product, the market, customer needs, and how to talk about Abstract was critical to our successful Public launch. I couldn't recommend her more highly!
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